The digital marketing world is changing at a phenomenal rate. The increasing number of channels (email, mobile, social, and web) and the ever-changing customer preferences are making a digital marketer’s job extremely challenging. Thus, it helps to put things in context and direct your energy towards achieving certain goals that will determine the success of your online campaigns.

Planning and executing a sound digital marketing strategy is core to business success. However, simply riding on the digital marketing bandwagon isn’t enough. You need to identify your business goals and align the digital marketing tools to achieve them. A recent survey conducted by CoSchedule among 3000+ marketers across 100 countries revealed that digital marketers who set clear goals are 376% more likely to report success.

If you desire to get the best bang for your buck, aim at achieving the below-mentioned digital marketing goals.

1. To Generate Leads

Your digital marketing campaign should be able to identify the pressing needs of your target audience and offer a solution to them, thereby creating brand awareness and generating new leads. In order to scale your business, make sure your digital marketing strategy corresponds with stages of the buyers’ journey and generates traffic, thereby converting visitors into leads.

According to the 2017 State of Inbound report, lead generation is one of the top challenges faced by marketers. Yet, businesses today totally depend on lead acquisition tactics to direct prospects down their sales funnel and increase conversion rates and profits. A funneled lead generation process can help you grab your prospects’ attention, increasing the chances of conversion.

Moreover, data indicates, 87 percent of prospects research online before making a purchase. No wonder, an increasing number of firms are using various lead acquisition tactics to add value to buyers through each stage of the sales funnel. Many are using technologies like artificial intelligence for customer acquisition and retention, personalization, and media optimization, enabling them to acquire qualified leads.

Thus, generating leads using social media marketing, content marketing, segmented email marketing, and other digital marketing tactics should be one of the core goals to be achieved for the success of your online campaign.

2. To Convert Leads into Loyal Customers

Generating leads is exciting; however, this excitement can quickly wither away if you fail to convert them into customers. Further, leads may or may not translate into sales. According to Gleanster Research, only 25 percent of leads are qualified and advance to making a purchase. No wonder, converting leads into customers is one of the top-most priorities for digital marketers today.

The world is going digital; yet, customers expect businesses to add a personal touch to their promotional campaigns, enabling them to not only stop by the website or app but also make a purchase decision. Effective lead conversion strategies can help businesses win the trust of their prospects and establish strong online recognition. Most marketers are using social media campaigns, mobile marketing, content marketing, PPC, sales qualification, and email marketing to encourage new and dormant leads to make a purchase.

A digital marketer should measure the amount spent on each of these tactics and channels against the conversions made. The success of your online strategy depends on the number of leads converted into customers. For instance, you may aim at converting 10 percent of your leads into buyers each month.

3. To Increase Customer Lifetime Value (CLV)

CLV predicts your customer’s future worth or the value your relationship with a customer will fetch for your business. It is a primary metric to measure your customer retention rate given the amount spent on marketing campaigns.

According to Marketing Metrics, the probability of selling to an existing customer is 60 to 70 percent as against 5 to 20 percent to a new prospective customer. Thus, selling to a repeat customer is easy and can fetch you more profits and promote customer loyalty.

Further, the Gartner Group predicts that 80 percent of a firm’s future revenue will come from 20 percent of its existing customers. Calculating CLV can help you identify your existing high-spending customers so you can build online strategies to nurture and retain them.

CLV is a critical business metric that can impact business profit and customer loyalty. Hence, digital marketers should make CLV a strategic priority.

4. To Build Online Authority

Every digital marketer should aim at moving from a shallow transactional sales relationship to building a strong online authority. Building authority will not only position you as an expert in your niche but also help you convert customers and generate revenue.

Though most marketers understand the importance of online authority, very few invest their time and resources in fostering a reputation as an industry expert. Simple digital marketing tactics like creating niche content and timely industry updates, publishing case studies, hosting webinars, contributing as a guest blogger, and supporting customers on social media can go a long way in establishing your online recognition.

These authority-building efforts can help you generate inbound links and social mentions for your business, enabling you to stand out in this hyper-competitive online environment.

People buy from businesses they trust and recognize. Hence, building a strong online authority is an important measure of the success of your digital marketing campaign.

5. To Hire a Full-Stack Digital Marketing Team

Without a doubt, people are the most important assets of any business. With skilled people in place, you can be assured that your digital marketing funds and effort are being put in the right place.

The Digital Marketing Institute states that an ideal team should include people with creative, relationship-building, analyzing, and strategic skills. Aim at creating a strong team by hiring professionals who are specialists in their domain and possess a broad understanding of the overall digital marketing landscape.

For instance, digital marketers with excellent analytical skills can help you in presenting and analyzing data and making informed decisions for your brand. They can use their expertise to set realistic goals, monitor progress, and track your online marketing efforts, thereby boosting your firm’s profits.

Summing Up

For digital marketers, setting clear goals and achieving them are important to quantify the success of their online campaigns. Tracking these goals helps them adjust, pivot, or even discontinue campaigns and focus on what’s truly profitable for their brand. Strive to achieve the goals mentioned in this post to taste success with your upcoming digital marketing strategy.

 
( Article Image By: Pixabay)